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Tailors shop
Tailors shop
One of those please
One of those please
Working without Jia
Working without Jia
Wuzhishen toille is slowly developing
Wuzhishen toille is slowly developing
The fashion section for Tang Baiyi, hope she doesn't think I meant the cover
The fashion section for Tang Baiyi, hope she doesn't think I meant the cover
Shopping for the clothes display
Shopping for the clothes display
Ping fang boutique-ish
Ping fang boutique-ish
Tang Baiyi, thank you
Tang Baiyi, thank you

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Lap top charger
Lap top charger
Door stop
Door stop
White board/stool easel
White board/stool easel

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The first item is finished, a sort of work dress made from a sketch and photos and it is a pretty good interpretation of the original. The gather detail on the pockets is particularly impressive. Either the colour lilac or the thick cotton is giving it some cleaning lady chic so I'm working on a more delicate scenic pattern of the Pingfang terraced houses. Note for the next items: ask for buttons rather than press-studs...

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Ladies work coat
Ladies work coat

I have been to see one of the female tailors here. She makes mostly trousers and jackets in dark suit fabric, but also bedspreads, so she has a good line in vivid florals. I'm thinking about a longer term project to design a Nanling fabric that could be made up into clothes or bags or even fore-arm covers (which are very popular here), that could be sold elsewhere, and here. On a previous visit I noticed some nice details on a jacket and decided to show her some dresses from the APC website (one of my favorites). She didn't have the right machine for some of the details, but was interested to have a more fashionable request for a change. She told me most people here are short and a little fat so they wouldn't look good in these styles. To make something similar will take her 3-4 hours, for a cost of 50/60 Yuan (£4). I'm going to go ahead with it as I'm keen to see her interpretation from a quick look on my laptop.

Back at the hotel, others are thinking about getting jackets made for the performance event. Here's a good worker's jacket from the 1965 10 Yuan note that Harold and Bryan might like, in a super bright for Harold and a historical replica for Bryan.

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Foods of Nanling
Foods of Nanling
Native wild animals
Native wild animals
The best job in Nanling
The best job in Nanling

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Keith Farquhar jumper work
Keith Farquhar jumper work
Mary Portas
Mary Portas
flower arrangement
flower arrangement
broom
broom
House restaurant
House restaurant

**Marcus Coates' shaman performance in Japan -
Q. How do we make our rice more profitable?
A. You have to value your rice more
Villagers started to package and sell 10% of their rice rather than dropping it off at the cooperative. They got 10 times the price for selling it themselves. Here there are dried mushrooms, not sure if they're from here, some handmade brooms, paper origami and flower arrangements.

**Mary Portals, retail strategist, writes a shop review column for the Telegraph Magazine.
She talks about 'invisible packaging', a trade term for the way mannequins are dressed, window displays, lighting, shop layout etc all the things that inspire shoppers. Nanling fresh food market is quite enticing, if a little scruffy, but at the shops (for hardware, packaged food/drinks, clothes, shoes, gifts) it's hard to see what is for sale, even from the inside, because the stuff is still in piles of cardboard boxes. The villager's approach to life, fresh food and health seems to marry up with the tourists' desire for clean air and good fresh food, but the displays, products and setting don't get this message across. I think Mary Portas would try to get people to seduce and capture the imagination of the tourists with the story of village lifestyle as well as extending the products.

**The House Restaurant
All the restaurants we've tried serve great food but you wouldn't know if from their appearance, except the house restaurant (for tourists). Adam calls this a destination restaurant, you sit overlooking the kitchen garden, chicken pen and fish pond, clearly relating the produce growing to your tasty lunch. We saw a large group of tourists choose 3 live chickens, which were promptly killed and plucked and cooked for lunch.

**Keith Farquhar jumper displays

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The current figure is 80,000 tourists per year coming to Nanling. This is quite suprising as the facilities are small scale - the hotel, 3 tourist restaurants (supported by the development company), and the village, with small farms, a food market, 4 street restaurants and hardware/food shops. Tourism is the chosen strategy of the development company with ambitions for visitor numbers to grow to 300,000 in 10 years.

We are based in the only hotel here giving us the chance to observe the comings and goings of this emerging economic force. Two professors from Gwangzhou have come to run a monthly embroidery night class at the library. Two young journalists also from Gwangzhou are here writing a report on the regeneration of the forest after a devastating freak winter snowstorm, a tragedy that snapped nearly every tree. Today is May Day and a public holiday, which brought a new intake of city families last night. I spotted one group wondering rather nervously around the square, looking unsure of what was there for them whilst wearing England rugby shirts.

If it is to succeed as a tourist destination the village will have to change. The sophisticated hotel, smarter restaurants and city visitors juxtaposed with the rough poverty is an awkward combination for both sides, feeling the injustice of inequality looking you right in the eye. Perhaps the trouble here is it feels like the villagers, farmers, store holders and restaurateurs don't really benefit from the visitors. Can they afford to make changes to their businesses so that they attract the visiting middle classes? But more, where would they gain a savvy retailer insight when everything seems to be created out of necessity rather than choice or design or lifestyle.

The group talks through various successful models of tourism. Farm-work/stay visits, unique accommodation, extreme sports set in beautiful landscapes and 'packaging'. I feel like we've ¬become business consultants. Adam conveys his experience of tourism and the Lake District to various people we meet. Their eyes light up at the visitor numbers, but it is hard to make any meaningful expression of the other side of things, the dark side of tourism that may bring an end to the wonderful things here.

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