Keith Farquhar jumper work
Keith Farquhar jumper work
Mary Portas
Mary Portas
flower arrangement
flower arrangement
broom
broom
House restaurant
House restaurant

**Marcus Coates' shaman performance in Japan -
Q. How do we make our rice more profitable?
A. You have to value your rice more
Villagers started to package and sell 10% of their rice rather than dropping it off at the cooperative. They got 10 times the price for selling it themselves. Here there are dried mushrooms, not sure if they're from here, some handmade brooms, paper origami and flower arrangements.

**Mary Portals, retail strategist, writes a shop review column for the Telegraph Magazine.
She talks about 'invisible packaging', a trade term for the way mannequins are dressed, window displays, lighting, shop layout etc all the things that inspire shoppers. Nanling fresh food market is quite enticing, if a little scruffy, but at the shops (for hardware, packaged food/drinks, clothes, shoes, gifts) it's hard to see what is for sale, even from the inside, because the stuff is still in piles of cardboard boxes. The villager's approach to life, fresh food and health seems to marry up with the tourists' desire for clean air and good fresh food, but the displays, products and setting don't get this message across. I think Mary Portas would try to get people to seduce and capture the imagination of the tourists with the story of village lifestyle as well as extending the products.

**The House Restaurant
All the restaurants we've tried serve great food but you wouldn't know if from their appearance, except the house restaurant (for tourists). Adam calls this a destination restaurant, you sit overlooking the kitchen garden, chicken pen and fish pond, clearly relating the produce growing to your tasty lunch. We saw a large group of tourists choose 3 live chickens, which were promptly killed and plucked and cooked for lunch.

**Keith Farquhar jumper displays

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